HomeAway.co.uk is the largest site in the UK. It has a mixture of owner-managed and agent-managed properties from all over the world and a more international reach. When you advertise on HomeAway.co.uk your listing is automatically translated and published on 20 market-leading HomeAway sites across the USA, Europe and Australia. In terms of coverage of travellers in the UK, we find that even though the demographic the sites appeal to is very similar, Owners Direct and HomeAway.co.uk reach a different audience with over 75% of travellers who visit one of the sites not visiting the other site.
As such, we’ve found that owners who advertise on both sites can potentially double their enquiries and bookings. In terms of performance, both the sites do very well and which site does better for a specific owner depends very much on the location of the property, the type of property and its price as well as how well each site fares in any given area.
HomeAway.co.uk costs £249 for a classic level subscription (including the automated translation and publishing onto 14 sites around the world). Owners Direct costs £199. Both sites allow you to purchase specific upgrades for your listing to get exposure on the all the sites in the HomeAway group across the world.
What international sites are included in my subscription?
UK Upgrade to Owners Direct